The Don't Trigger Campaign is an international anti-gun campaign produced by Urban Concepts with funding contributions from the Home Office UK, Government Office for London, Mayor of London and other government agencies. It is supported by Families for Peace, Mothers Against Violence, MaMa, Mothers Against Guns nationwide and many other partner charities. Media partners for previous campaigns are MTV, BBC 1, Channel 4 and all national press.

The aim of the campaign is to highlight the negative impact that gun crime can have on individuals, families and society. The last campaign was seen by over 5 million people with videos aired on MTV Base, Channel U and The Box. News items were shown on BBC, ITV, Channel 4 and Sky. Don’t Trigger was included on Panorama special, Channel 4’s Guns Are Cool and MTV’s specially commissioned debate on gun crime. The campaign resouces are still being used by Amnesty International, Borough Councils, prison services and police services, youth clubs, documentaries etc.

For more information: www.dont-trigger.com

For all press enquiries please contact: Vannessa Amadi @ VA:PR
Email: vannessa.amadi@va-pr.co.uk
Tel: 07944 047 451

There are three main elements of this year’s delivery of the Don’t Trigger Campaign:

1. The Don’t Trigger 13 track compilation album with contributions from:

Jocelyn Brown, Juliet Roberts, Hil Street Soul, Jessie J, Maxi Priest, Peter Hunnigale, Don Campbell, Lloyd Brown, Noel Mackoy, Raghav, Sista, Faya, Naomi Rose, Ava Leigh, Khy’rah Lee, Stylo-G, Stamma Kid, Jah Mirikle, Omar, Don-E, Fundamental, Teish O’Day, Soul Deep, Feng Shui, Lil’ Rascals, MC Skibadee, Mike GLC, Jamakabi, Killa P, Marcie Phonix & Hypa Fen, Craze 24, Ears, Corey Johnson, Big Cakes, Wancee, XO Man, Neeko, Street Journalist, Fontz, Lyonart, Mr Tibs, Suparnova, Billy Da Kid, Chosen, Sanchez, Smoky, Fidel & Zola, Tara Noveil, Brian Temba and Bianca Gerald.

2. The Hip Hop Opera

The 50 minute film titled, ‘Hip Hop Opera’, is a fusion of the music videos interwoven with drama and docu-drama as well as contributions from real victims.

The issue of gun crime has blighted our communities for too long. Under the banner of UK United, artists from all genres of music have come together to implore you to support this years Don’t Trigger Campaign.

We have produced 7 music videos that act as stand alone videos but are also intercut into the Hip Hop Opera for the tracks:

Testify (Major UK reggae artists)
Don't Trigger (Fidel & Zola)
London (MC Skibadee & Stylo-G)
8 Bars Behind Bars (21 UK's finest grime artists)
Respect (Feng Shui & Soul Deep)
Say You're OK (Brian Temba & Bianca Gerald)
A Mothers Ballad (Jocelyn Brown, Juliet Roberts, Jessie J & Hil Street Soul)

Buy the Album, Catch the Music Videos and Watch the Film but most of all DON’T TRIGGER.

For details on The Hip Hop Opera Premiere at Odeon Cinema, please consult the following link: http://www.flashflyers.co.uk/hiphop-opera.html